The Intelligent Man’s Guide to: Consumerism (Part 3: Brands and Social Deception)

branding brand consumer society confused consumer

Would you like to “put a tiger in your tank”?

You see, I don’t own a car. That’s why I’m asking.

Anyway, it turns out a lot of people were indeed interested in putting tigers in their tanks. Surprisingly many!

Why is that?

That’s for Ernest Dichter to know, and for you to find out. Continue Reading…

The Intelligent Man’s Guide to: Consumerism (Part 2: Progressive Obsolescence & The Secret Power of Women)

progressive obsolescence, women, christine frederickThis ad (to the right) is highly “incorrect” in modern consumer culture.

But that wasn’t the case 50+ years ago. Although it wasn’t her intention, Christine Frederick is responsible for this gradual change in culture (and advertising).

Christine Frederick was a home economist, editor of multiple papers and an advertisingContinue Reading…

The Intelligent Man’s Guide to: Consumerism (Part 1: PR and Advertising)

The Intelligent Man's Guide to: Consumerism (PR, Advertising, Culture)Alternative title:

How Culture Got Hijacked to Sell You a Bunch of Stuff You Don’t Need


Breakfast was invented to sell bacon.

The catchphrase used–and regurgitated by all the confused consumers–was the necessity of getting a “full and hearty breakfast” each morning.

This happened in the 1920s.

Later breakfast was reinvented to sellContinue Reading…

How to Write Your Strategic Objective

strategic objective goalI don’t want to be a product of my environment.

. . . And neither do you.

I want my environment to be a product of ME.

. . . And so do you.

Because I feel this way I have now put together my strategic objective for 2015. I have created two copies of my strategic objective; one for my commonplace andContinue Reading…

The Intelligent Man’s Guide to: Mainstream Media And Mass Culture

The intelligent man's guide to: mainstream media, news, and mass culture“No. . . I don’t like this! Why can’t there be any happy news? This is no fun.”

So said: (a) Britney Spears or (b) Robin Williams or (c) Nelson Mandela.

The correct answer is none of the above.

It was said by. . .Continue Reading…

Best Practices for Getting Ripped and Killing it (in the gym)

how to get rippedI was talking to my friend Filip the other day (he’s the guy in the image).

We were discussing some of the mindsets and best practices behind getting ripped and having great gym workouts. Or as I call it — the philosophy of rippedness.

It was surprising, for us both, to notice how similar the core ideas of our gym-ideologies are.

In this article I’ve summarized some of our main ideas and practical tips.

Both Filip and I got ripped pretty fast after having set out to achieve that goal. He did it inContinue Reading…

How to Have Awesome Workouts [Warning: you may become addicted]

great workout

It’s 4 PM.

That means it’s time to hit the gym. I’ve been looking forward to this all day long.

I don’t need to get ready. I got ready an hour ago.

I am already wearing my gym clothes. I am prepared physically and mentally.

When I have these clothes on me, I feel like lifting heavy weights.Continue Reading…

Another 23 Excellent Books You Should Read

another 23 excellent books you should read

One of the questions I get asked most via email is if I have any good book recommendations.

I do indeed.

23 of them actually.

Most (modern) books contain only 1-3 big ideas. These 23 excellent booksContinue Reading…