“Enter the Gauntlet”

Ienter the gauntletn medieval Japan there was something called Musha shugyō: a samurai’s path to mastery.

Here’s how it used to work. . .

A young man, wanting to become a samurai, embarked on a journey–like a religious pilgrimage, a rite of passage–in order to test his mettle, learn strategy, challenge other warriors in duels, and build his skill set.

The purpose of Musha shugyō was to harden the young man; to hone his abilities until heContinue Reading…

I Made Fun of the Law of Attraction And Here’s What Happened

I made fun of the law of attractionWhat if I told you I had found an easy way to get rich and successful–would you be interested in knowing more?

Sure you would.

Alright, I will indulge your curiosity.

Here’s what I’d do. . .

Continue Reading…

How to Be Real in a World of Fakes

How to be real in a world of fakes butterfly mimicryIt strikes me that modern men are a lot like insects.

You see, many insects protect themselves by mimicking the appearance of ‘badder insects’, the sort that you don’t want to mess with.Continue Reading…

Worldly Wisdom from Lee Kuan Yew: 9 Lessons You Can Learn from LKY

lessons from Lee Kuan Yew  LKYFriends, today is a sad day.

One of the greatest men of the 20th (and 21st) century, a political genius, died today: Lee Kuan Yew.

He became 91 years old, and remained sharp as a tack to his last breath.

Who was Lee Kuan Yew?Continue Reading…

The Intelligent Man’s Guide to: Consumerism (Part 4: The Confused Consumer)

The Intelligent Man's Guide to: Consumerism (Part 4: The Confused Consumer)Once upon a time, James Bond was a genuine badass.

Now, James Bond is only a symbol of manliness for the confused consumer, who doesn’t have any better role models in his life.Continue Reading…

The Intelligent Man’s Guide to: Consumerism (Part 3: Brands and Social Deception)

branding brand consumer society confused consumer

Would you like to “put a tiger in your tank”?

You see, I don’t own a car. That’s why I’m asking.

Anyway, it turns out a lot of people were indeed interested in putting tigers in their tanks. Surprisingly many!

Why is that?

That’s for Ernest Dichter to know, and for you to find out. Continue Reading…

The Intelligent Man’s Guide to: Consumerism (Part 2: Progressive Obsolescence & The Secret Power of Women)

progressive obsolescence, women, christine frederickThis ad (to the right) is highly “incorrect” in modern consumer culture.

But that wasn’t the case 50+ years ago. Although it wasn’t her intention, Christine Frederick is responsible for this gradual change in culture (and advertising).

Christine Frederick was a home economist, editor of multiple papers and an advertisingContinue Reading…

The Intelligent Man’s Guide to: Consumerism (Part 1: PR and Advertising)

The Intelligent Man's Guide to: Consumerism (PR, Advertising, Culture)Alternative title:

How Culture Got Hijacked to Sell You a Bunch of Stuff You Don’t Need


Breakfast was invented to sell bacon.

The catchphrase used–and regurgitated by all the confused consumers–was the necessity of getting a “full and hearty breakfast” each morning.

This happened in the 1920s.

Later breakfast was reinvented to sellContinue Reading…