You see, many insects protect themselves by mimicking the appearance of ‘badder insects’, the sort that you don’t want to mess with.Continue Reading…
Once upon a time, James Bond was a genuine badass.
Now, James Bond is only a symbol of manliness for the confused consumer, who doesn’t have any better role models in his life.Continue Reading…
Would you like to “put a tiger in your tank”?
You see, I don’t own a car. That’s why I’m asking.
Anyway, it turns out a lot of people were indeed interested in putting tigers in their tanks. Surprisingly many!
Why is that?
That’s for Ernest Dichter to know, and for you to find out. Continue Reading…
The Intelligent Man’s Guide to: Consumerism (Part 2: Progressive Obsolescence & The Secret Power of Women)
This ad (to the right) is highly “incorrect” in modern consumer culture.
But that wasn’t the case 50+ years ago. Although it wasn’t her intention, Christine Frederick is responsible for this gradual change in culture (and advertising).
Christine Frederick was a home economist, editor of multiple papers and an advertisingContinue Reading…
How Culture Got Hijacked to Sell You a Bunch of Stuff You Don’t Need
Breakfast was invented to sell bacon.
The catchphrase used–and regurgitated by all the confused consumers–was the necessity of getting a “full and hearty breakfast” each morning.
This happened in the 1920s.
Later breakfast was reinvented to sellContinue Reading…
. . . And neither do you.
I want my environment to be a product of ME.
. . . And so do you.
Because I feel this way I have now put together my strategic objective for 2015. I have created two copies of my strategic objective; one for my commonplace andContinue Reading…
So said: (a) Britney Spears or (b) Robin Williams or (c) Nelson Mandela.
The correct answer is none of the above.
It was said by. . .Continue Reading…