Noble Indulgence: The Ultimate Trick for Self-Delusion

This is a Humpty Dumpty cake. It is one of the most advanced cakes out there, consisting of 13 different steps!

“If you make people perform a noble duty, it bores them. If you make them indulge themselves, it shames them, but combine the two and you’ve got them.”
~Gail Wynand

When I read this quote from The Fountainhead some years ago, it lit my head on fire.

Haha! This is the truth!  I thought

It just clicked.

And it turned out I was right. It has proven to be a really useful mental concept for me ever since.Continue Reading…

15 Lessons Learned from Mikael Syding

Mikael Syding as seen on TV

We had just finished a 2-hour workout and got out of the gym.

—Now I was going to pick Mikael’s brain: was he going to head a new billion-dollar hedge fund, take one of the CEO positions he had been offered, or maybe become a full-time angel investor? It was not an easy decision to make. . .Continue Reading…

The Intelligent Man’s Guide to: Consumerism (Part 4: The Confused Consumer)

The Intelligent Man's Guide to: Consumerism (Part 4: The Confused Consumer)Once upon a time, James Bond was a genuine badass.

Now, James Bond is only a symbol of manliness for the confused consumer, who doesn’t have any better role models in his life.Continue Reading…

The Intelligent Man’s Guide to: Consumerism (Part 1: PR and Advertising)

The Intelligent Man's Guide to: Consumerism (PR, Advertising, Culture)Alternative title:

How Culture Got Hijacked to Sell You a Bunch of Stuff You Don’t Need


Breakfast was invented to sell bacon.

The catchphrase used–and regurgitated by all the confused consumers–was the necessity of getting a “full and hearty breakfast” each morning.

This happened in the 1920s.

Later breakfast was reinvented to sellContinue Reading…

The Intelligent Man’s Guide to: Mainstream Media And Mass Culture

The intelligent man's guide to: mainstream media, news, and mass culture“No. . . I don’t like this! Why can’t there be any happy news? This is no fun.”

So said: (a) Britney Spears or (b) Robin Williams or (c) Nelson Mandela.

The correct answer is none of the above.

It was said by. . .Continue Reading…

How to Have Awesome Workouts [Warning: you may become addicted]

great workout

It’s 4 PM.

That means it’s time to hit the gym. I’ve been looking forward to this all day long.

I don’t need to get ready. I got ready an hour ago.

I am already wearing my gym clothes. I am prepared physically and mentally.

When I have these clothes on me, I feel like lifting heavy weights.Continue Reading…

Think Like an Investor: Why Rationality Trumps High IQ

Smartass in Hindsight how to select your next investment2

I was watching a video on YouTube of Warren Buffet giving a speech and I saw this comment.

It made me snicker.Continue Reading…

How to Become a Momentum Machine: Combine Powerful Psychological Principles to Boost Motivation, Build Self-Esteem, And Be a Winner Every Day

blake-spiral-stairs“You’re a machine!”

“You’re always doing some stuff, it’s like you’re a machine man.”

“You’re a freaking machine dude — you just keep going forward.”

(Etc.,)

A lot of people have told me I’m a “machine” over the past 3 months.

The funny thing is that none of these people even know each other.Continue Reading…